PRSI-Break is a software application designed specifically to prevent Repetitive Strain Injury (RSI). RSI is a modern phenomenon which costs individuals, employers, insurance companies and health care systems more than $55 billion USD in lost wages, lost productivity and medical bills each year.

To be effective, the PRSI application is used a number of times daily. Throughout the day

PERSI, the animated avatar, guides knowledge-workers through a series of customized stretches. The software is customizable to specific strain concerns and occupation.

The Challenge:

The company had a number of happy customers, but it was stalled in its sales efforts. Company officials knew the product worked through follow-up and customer reviews. They could create interest in the marketplace, but closing contracts with large volume buyers was not happening. The business needed a new approach and it needed capital to fuel real business growth.

Our Value-Add:

• Refocused the marketing strategy to optimize sales efforts and refine the sales pitch and process.
• Facilitated the development and launch of a scientific study on PRSI-Break with the Faculty of Kinesiology at the University of Regina.
• Provided information and advice on pricing, contracts, sales techniques and customer support functionality.
• Assisted with refining the business plan in preparation for angel investment.
• Assisted in developing the ‘investor pitch'.