So, you’ve finally decided to build your own website to reach more potential clients and increase your business exposure. Great move, but the question now is: how will you achieve it?
As someone who is now exposed in the online industry, you probably have heard about SEO. SEO, which stands for search engine optimization is an online strategy of getting your website on top of search engines to increase your web traffic. Most online marketers and website developers believe that SEO is the greatest tool that you can use to increase your visibility in the online world. But recently, there have been a lot of negative talks about SEO, saying that it’s no longer an effective strategy.
But as writers and website owners, we believe that SEO is far from dead, just like what Sam McRoberts, CEO of VUDU Marketing, believes in. Since the internet is constantly evolving, website owners need to find new strategies to keep up with the demand of the users and readers, but this doesn’t mean that SEO is no longer useful. In fact, many big companies, particularly e-commerce websites, are starting to invest again in new SEO marketing plans to maintain their rankings and increase their customer base.
Here’s a list of specific reasons why you would also want to invest in SEO.
- SEO still works. Although search engines, particularly Google and Yahoo, have brought many changes to how websites are ranked, many tactics of SEO are still considered useful in getting an increased online visibility. For instance, the use of keywords and links. These two are SEO strategies that have a great value up to this day.
- SEO will never go away. Even though a lot of SEO tactics have been considered dead, either because they no longer work, or never worked, or still work but in violation of search engines’ guidelines, it’s not likely that SEO will go away anytime soon. As mentioned, a lot of SEO strategies are still considered essential up to these days. Search engines rely on these things to discover content and rank relevant pages.
- SEO is cost-effective. Another reason why you would want to invest in SEO marketing is because it’s much more cost-effective compared to other forms of online advertising, such as PPC advertising, display advertising, newsletter advertising, affiliate marketing, and social media marketing. While social media marketing and PPC advertising may drive more revenue to your site, investing in an SEO campaign is still important for long-term success. (Check out SEO Perth – Hype Marketing if you live in Perth, Australia.)
- SEO can give you an edge over bigger competition. Probably, the best thing about SEO is you have a chance to compete in the online market even with the presence of bigger corporations. SEO is not about who has been around in the business longer or who has the most customer base. It’s about which website is more relevant to the user. If your site has relevant information, and uses the right SEO strategies, you’ll get great chance to increase your online visibility and sales, even if you’re just new in the industry.